Of New Zealand heritage, Brent and Heather Woon established Possum Merino in 2004, after discovering its unique properties whilst in New Zealand.
Brent and Heather are totally committed to keeping people warm and comfortable without soaring heating bills. Possum Merino stocks only the very best in design and quality and we are justifiably very proud of what has been achieved in New Zealand with innovative new designs in an exceptionally high standard.
Brent and Heather were living in a freezing cold house and survived by wearing possum and merino. Then they began importing the knitwear twelve years ago and it is wonderful to see the pleasure customers get from being so warm and comfortable.
Once you have worn a possum and merino garment you will be hooked for life and will never forget that glowing feeling. Possum Merino knitwear is sold for life, whilst expensive are incredibly durable, temperature responsive, low bobble, do not pick up odour and, most importantly, incredibly warm.
Possum Merino Blend
The unique blend of possum fur, merino lambswool and silk creates a luxuriously soft and exclusive fibre.
The first garments to be made in Possum and Merino was in 1992 by Peri Drysdale, the founder of Merino Mink who still remain the leaders in both quality and design alongside their sister company Untouched World.
Now with one of the largest collections in the UK, Possum Merino are stockists of the following New Zealand brands:
- Merino Mink
- Untouched World
- Native World
The hollow structure of the possum fur fibre creates a versatile garment that is warm, incredibly light in weight and comfortable in a full range of temperatures.
Research has shown that due to the hollow nature and exceptional thermal properties of the possum fibre, Possum Merino is 55% warmer than merino wool and 35% warmer than cashmere.
The possum has no natural predators in New Zealand, and the abundant native bush (the possums’ main food supply) has caused them to grow far bigger, and breed more than double the amount that they do in their native Australia. The possum is known to feed directly on the eggs of many of our native and endangered bird species, such as the Kiwi and Kakapo, jeopardising their existence in the wild.
It is estimated that around 70 million possums are to be found in New Zealand, living anywhere from urban backyards to dense native forest.
Many efforts have been made to curb possum numbers in New Zealand, and the continued control of this population is crucial. The possum fur industry is one of many initiatives used to control an ever-increasing possum population.
Our environment is our inspiration. So every garment is a special piece of New Zealand, helping to save the natural environment that is the essence of New Zealand, through possum control. By purchasing Possum Merino garments you are helping to save New Zealand’s natural environment.