Frequently Asked Questions
They eat enormous quantities of vegetation each night which creates a problem for the New Zealand native forests as the possums prefer to eat the young growth. There are some areas of forest that have been completely denuded of vegetation and have died as a result of possum activity.
The possum is the biggest ecological threat in New Zealand. Having been introduced from Australia in 1837, the possum had no native predator and so has been controlled by the use of toxic chemicals. By using Brushtail possum fur, Untouched World™ is contributing to a reduction in the use of broadcast poisons and thus helping to protect native forest and birds.
The New Zealand Government actively engages in programmes to cull possums and also supports the possum fur industry who trap the possum for use in possum merino knitwear.
Native World is the first fashion company in the world to be recognised by the United Nations for sustainability.