Celebrating Sustainability this Wool Week

Today is the start of Wool Week and with this, continues the campaign to raise awareness of wool as a planet-friendly fibre that biodegrades in the land and in the ocean. Wool is natural, renewable, biodegradable, a natural insulator, breathable, resilient and elastic, multi-climatic, easy-care, odour resistant and a safe-solution. With this reasoning.. why consider anything else? There is an excellent article ‘About Wool’ which delves into these benefits more deeply.

With the environment being at the forefront of current issues, ‘easy care’ and ‘easy on the earth’ are of the utmost importance to us. Ecopossum™ by Untouched World is one of the most sustainable fabrics available and Untouched World themselves, are the first fashion brand in the world to be recognised by the United Nations as sustainable.

At Untouched World, only the highest quality sustainable fabrics are used, with fibres and yarns which are easy on the earth. The design team carefully creates collections with the entire product lifestyle in mind, creating versatile pieces that will stand the test of time. The unique blend of Possum Merino is resistant to odour and so does not require much washing. When they do; a gentle hand wash will do the trick.

Before Possum Merino, much of the control of possums had been through broadcast toxic chemicals, which New Zealand wants to reduce or eliminate. By utilising Brushtail possum fibre, we are contributing to a reduction in the use of broadcast poisons; and to the effort to protect our native forest and birds. Read more about the Ecological Destruction caused by Possums in New Zealand.

The merino used if the finest quality. Untouched World are committed to using ZQ verified non-mulesed New Zealand merino to ensure strict animal welfare and sustainable farming practices are adhered to.

Untouched World seeks to maximise versatility, durability, and the ability to re-use and recycle. They seek to minimise the use of toxic chemicals, waste and adverse impacts on biodiversity. They work to progressively to optimise the total environmental impact during the lifetime of our products. We are exceptionally proud to partner with Untouched World and bring their products to the UK market and we hope that you continue to enjoy them, not just for their luxury and warmth but also due to their impeccable sustainable values.